Writing a Great Direct Mail Postcard
Every day we talk to business owners, across the country, and hear the same story in different versions. They all want to know how to get more people to respond to their mailings. A key to success is a great postcard or letter. Well, as our experience taught us, it all starts with a great […]
What Is Direct Mail Marketing?
… and its top 5 benefits Direct mail marketing is one of the available vehicles of the Direct Marketing discipline. It is a marketing medium that involves sending printed promotional material to a list of predetermined recipients, also known as “the audience”. The “direct” portion of “direct mail marketing”, comes from the manner in which […]
Why Your Next Customer Is a New Homeowner
Spending habits – You should care The past few years have seen a dramatic rise in home buying and new home constructions, according to the National Association of Realtors. Homeowners Marketing offers your business to rip the benefit of the housing market boom (following the big crisis of 2007). We help businesses find new customers […]
How To Design A Good Direct Mail Piece
The below article by Postcard Mania lists 10 principals that can make any mail piece an effective, helping improve your conversion rates. A picture may be worth a thousand words, but an effective Direct Mail Piece (postcard, letter, flyer) design is worth a thousand prospects! The design of your postcard is almost as important in […]
Why Target New Movers Using our Mailing List
Over 35 million Americans move each year using everything from professional movers to old station wagons. Land of the Free, Home of the New Movers Businesses of all kinds – dentists, restaurants, doctors, insurance, dry cleaners, veterinarians, home improvement, lawn care, churches, and more – can benefit from using our new movers marketing mailing list […]
Diversify Your Marketing Mix To Reach New Customers
Take a minute to think about your marketing strategy and your marketing mix. Is it working for you as well as you want? Marketing Mix 101 First off – what is Marketing Mix? Here’s the legacy definition of marketing mix. Recent History and How it affected Marketing When the economy went into a tailspin two […]
Direct Marketing – Reaching New Customers Without Breaking The Bank
Do you want to sell more products or provide more services to New Homeowners and New Movers? You’ve come to the right place! Our website can help you market to New Homeowners and New Movers around the block or even all over the nation. You get to pick whom to reach and we get them […]
New Homeowners – A Great Source for Remodeling Leads
New homeowners offer a great source of remodeling leads During the boom, Sherman Webb was busy remodeling hotels. Once everything went south, we reinvented ourselves, says Webb, whose Dawg Construction, in North Hollywood, Calif., began to focus on residential projects. To find good prospects, Webb turned to Homeowners Marketing Services, which specializes in new-homeowner lists. […]
E-mail Vs. Direct Mail: Which Is Better?
Using opt-in e-mail can be a great way to generate leads and sales. But so can regular snail mail. Here’s a quick guide to the pros and cons of direct mail and email to help you choose the right way to contact prospects and build your business. E-mail vs. Direct Mail – let’s find out […]
Helping businesses With Direct Marketing…One business at a time
Most marketing Companies don’t understand the meaning of “FRESH” when it comes to new homeowners lists. Companies claim that they produce the freshest list when in reality their lists are 6 months old or even older! Why would any business want to purchase a stale list like that? Homeowners Marketing Services is based on helping […]