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Since 1967

Direct Mail Magazine Explains Why Good Mailing Lists Are Key To Marketing Success

A recent article in the Mailing Systems Magazine, an industry leading magazine covering technology and solutions for print and mail companies, provided tips and advice intended to help these companies maximize their customers’ ROI. The article is titled “Help Customers Get the Most Out of Their Postage Dollars”. The article discusses how print and mail […]

Email Marketing Becoming More Dangerous For Businesses

In a post dated 10/3/2023 Google is making a big change in how it addresses Email Marketing. Gmail will now enforce strict email validation and set high bar on bulk senders. You can find more details in Google’s post laying ground for their new Email Marketing Rules. Of course Gmail is acronym not only for […]

New Homeowners Mailing List Is Your Starting Point In 2023

New Survey Reveals Direct Mail and Mailing Lists Insights A study conducted by Lob, a market leader in automation of Direct Mail printing and fulfillment,  reveals a lot of priceless insights about where Direct Mail and therefore Consumer Mailing Lists are headed in 2023 and beyond. The study evaluates both the side of businesses marketing […]

Mailbox Is Better Than Inbox – Direct Mail Marketing Is Easier Than You Think

How Direct Mail Campaigns Are Won Direct mail is an effective marketing tool to increase customer engagement, build brand recognition, and boost sales. However, with so much competition in the market, companies must feature something unique if they want their message to be read and acted upon. A well-designed direct mail campaign requires more than […]

The Power of Direct Mail In The Digital Era

Offline vs. Online Digital marketing has become increasingly popular among businesses to reach their target audiences. However, it is important not to overlook the power of print. A printed mail piece such as a postcard, letter, printed magnet or a business card, can be much more memorable than even the most sophisticated digital marketing efforts. […]

Your Business Grows with Targeted Marketing Lists

Marketing via social media and other digital channels can appear to be a chaotic environment of countless businesses vying to attract attention from potential buyers. For businesses that are struggling to reach or engage with the right potential customer base, direct marketing can help you to reach your audience. Direct marketing offers several advantages including […]

Digital Marketers Discover Direct Mail In Post-COVID Era

COVID-19 has been hard on most small businesses, as on big ones. It forced many to be resourceful and find new ways to bring customers back or find new ones, to keep the business alive. In this process, many businesses discovered good old direct marketing techniques. But they also found that even a simple postcard […]

Why Your Next Customer Is a New Homeowner

Spending habits – You should care The past few years have seen a dramatic rise in home buying and new home constructions, according to the National Association of Realtors. Homeowners Marketing offers your business to rip the benefit of the housing market boom (following the big crisis of 2007). We help businesses find new customers […]

How To Design A Good Direct Mail Piece

The below article by Postcard Mania lists 10 principals that can make any mail piece an effective, helping improve your conversion rates. A picture may be worth a thousand words, but an effective Direct Mail Piece (postcard, letter, flyer) design is worth a thousand prospects! The design of your postcard is almost as important in […]

Why Target New Movers Using our Mailing List

Over 35 million Americans move each year using everything from professional movers to old station wagons. Land of the Free, Home of the New Movers Businesses of all kinds – dentists, restaurants, doctors, insurance, dry cleaners, veterinarians, home improvement, lawn care, churches, and more – can benefit from using our new movers marketing mailing list […]