Why Your Next Customer Is a New Homeowner

Spending habits – You should care The past few years have seen a dramatic rise in home buying and new home constructions, according to the National Association of Realtors. Homeowners Marketing offers your business to rip the benefit of the housing market boom (following the big crisis of 2007). We help businesses find new customers … Read more

How To Design A Good Direct Mail Piece

The below article by Postcard Mania lists 10 principals that can make any mail piece an effective, helping improve your conversion rates. A picture may be worth a thousand words, but an effective Direct Mail Piece (postcard, letter, flyer) design is worth a thousand prospects! The design of your postcard is almost as important in … Read more

Why Target New Movers Using our Mailing List

Over 35 million Americans move each year using everything from professional movers to old station wagons. Land of the Free, Home of the New Movers Businesses of all kinds – dentists, restaurants, doctors, insurance, dry cleaners, veterinarians, home improvement, lawn care, churches, and more – can benefit from using our new movers marketing mailing list … Read more

New Homeowners – A Great Source for Remodeling Leads

New homeowners offer a great source of remodeling leads During the boom, Sherman Webb was busy remodeling hotels. Once everything went south, we reinvented ourselves, says Webb, whose Dawg Construction, in North Hollywood, Calif., began to focus on residential projects. To find good prospects, Webb turned to Homeowners Marketing Services, which specializes in new-homeowner lists. … Read more

E-mail Vs. Direct Mail: Which Is Better?

Using opt-in e-mail can be a great way to generate leads and sales. But so can regular snail mail. Here’s a quick guide to the pros and cons of direct mail and email to help you choose the right way to contact prospects and build your business. E-mail vs. Direct Mail – let’s find out … Read more

Direct Mail – Go Postal and Stand Out

In the age of Internet and Social Media, novice marketers easily get confused thinking everything must go digital. Actually the opposite is true. For a few reasons: Technology outpaces human behavioral changes Humans don’t change by flipping a switch. The proof? Your local super market still carries magazines and tabloids on stands in the check … Read more

Starting a Marketing Campaign For Your Business

What to Know and What to Expect You Will Learn about the critical first steps to starting a successful marketing campaign The big secret that no one teaches is how to get started with the right assumptions and the right tools. How you prepare for your first marketing campaign has the biggest effect of its … Read more