Consumers Like Brands Sending Direct Mail

At a time of social, economic and political change, it’s important that every single message you deliver is trusted. Can Direct Mail help improve your business’ perception in the marketplace? Mail scores very highly in the key components of trust. A personal message delivered direct to someone’s home – like a letter or brochure – … Read more Consumers Like Brands Sending Direct Mail

Why Mailing Lists Work? Here’s another reason

Direct Mail – Proven Marketing Strategy Direct mail proven again as a safe and effective marketing vehicle. It respects the audience as it presents a subtle interruption in their life routine and thus response is likely to be more positive. Now imagine what happens when you mail an audience that actually needs what you’re offering … Read more Why Mailing Lists Work? Here’s another reason

TCPA – Telemarketing Consumer Protection Act

Introduction On October 16, 2013, new FCC regulations will go into effect that introduce the requirement of prior express written consent for certain types of commercial phone calls and text messages to consumers. Among other things, the new rules require that marketers have prior express written consent to autodial or send pre-recorded messages to cell … Read more TCPA – Telemarketing Consumer Protection Act

Direct Mail Remains a Strong Pizza Marketing Tool

In a landscape where digital and mobile advertising have seemingly made past marketing methods look like old-school relics, many experts argue that direct mail is still very much alive today—thriving, in fact. After all, email inboxes have become more clogged with an endless stream of offers, while mailbox loads have considerably lightened. “Consumers get hundreds … Read more Direct Mail Remains a Strong Pizza Marketing Tool

What Is Direct Mail Marketing? Why Is It Good For Business?

What Is Direct Mail Marketing Anyone with a mailbox receives some type of Direct Mail Marketing — be it a 15-percent-off coupon for Kohl’s or Macy’s sent exclusively to store credit-card holders, or a mailing from a local real-estate broker informing you of the current market value of your home. Some other direct mail marketing … Read more What Is Direct Mail Marketing? Why Is It Good For Business?

Direct Mail Works: Tech Helps Traditional Direct Marketing

Direct Mail Background Direct mail may sound old-fashioned and outdated in today’s technological world, but if we only utilized new forms of advertising, there would be no Super Bowl ads — or TV ads, period (television has been airing for the masses since the 1940s). There would be no radio ads (America has been listening … Read more Direct Mail Works: Tech Helps Traditional Direct Marketing

Why Auto Dealers Need Our New Homeowners Mailing List

Who are the best prospects for new car dealerships. A survey of new homeowners indicated that they would buy a car in the 1st 6 months after their purchase. There are several reasons for this; The first and most important is they couldn’t have consumer debt that could have been a reason for not qualifying … Read more Why Auto Dealers Need Our New Homeowners Mailing List