Direct Mail – Mission Possible

Our mission is simple; to provide our clients with the right tools to help grow their businesses. Help us help you We understand how hard it is to find consumers who can use your products and services.  So let us take care of the hard part. Homeowners Marketing Services is the #1 compiler of New … Read more

Marketers Grapple with Roadblocking Gmail Feature

The article below demonstrates why more marketing campaigns turn to Direct Mail, a proven and effective “unfiltered” channel. A new Gmail inbox makes it harder for retailers and other email marketers to get out their messages. Recognizing the volume of emails can be overwhelming, the Google-owned email service has been rolling out an inbox that … Read more

Direct Mail – Go Postal and Stand Out

In the age of Internet and Social Media, novice marketers easily get confused thinking everything must go digital. Actually the opposite is true. For a few reasons: Technology outpaces human behavioral changes Humans don’t change by flipping a switch. The proof? Your local super market still carries magazines and tabloids on stands in the check … Read more

Is Direct Mail Really Dead?

Hubspot, the Inbound Marketing industry leader, has recently released these statistics.Reviewing their highlights helps clarify the outbound (actively seeking customers) marketing options available to you and along the way kill a rumor about the death of Direct Mail. We’ll let you be the judge: 200 million Americans have registered their phone numbers on the FTC’s … Read more

Making an Effective Mail Piece

In any form of mail marketing, the central piece of your advertising is your mail piece. It tells the recipient what your business is about, and what you are offering. Direct mail marketing has several advantages over e-mail marketing, but those advantages mean nothing if your mail piece cannot effectively send your intended message. With … Read more

Direct Mail Gets Faster Response

In an industry that continually is looking for the next technological advancement to engage consumers, it’s still traditional direct mail that generates the fastest response. According to the latest research from the Direct Marketing Association (DMA) consumers are more likely to respond faster to direct mail than email as seen in their infographic: Direct Mail … Read more

Why Targeted Direct Mail Marketing Still Works

Does Direct Mail Marketing Work? The dawn of the internet has introduced many great, innovative ways of reaching new customers for small and large businesses, alike. Electronic mail, one of the major communication avenues online, is a great marketing tool for many businesses, but it still has its limitations when it comes down to reaching … Read more

Direct Mail Preferred Over Email: Reputable Survey Finds

A recently published article in the Huffington Post claims that despite the prevalence of email and digital marketing and the stigma of junk mail. Ir relies on a recent study which finds that consumers still prefer direct mail when it comes to marketing messages. Direct Mail Marketing Preferences The study, “The Formula for Success: Preference … Read more

Direct Mail Marketing – Advice for Small Business

If your business is sending out flyers, postcards or letters to targeted lists such as our New Homeowners list, it is critical to remember that integrating Direct Mail with Online Channels (like Social Media) can highly increase your results and get more customers out of your efforts. Direct Mail – Is It Really Dead? Not … Read more

USPS Now Emails You Pictures of Your Mail

Snail mail gets a digital upgrade. In hopes of making snail mail more convenient, the U.S. Postal Service will begin emailing customers pictures of their mail every morning, the USPS announced Monday. The free Informed Delivery service will snap pictures of the exterior of letters and send them in an email so customers can know … Read more