Direct Mail Works When Marketing to Millennials

Millennials & Mailboxes… Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true. The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no … Read more Direct Mail Works When Marketing to Millennials

10 Ways to Create More Leads with Your Postcards

If you’ve been reading our blog for a while, you probably know that the two most important aspects of a successful postcard campaign are: The quality of your mailing list The quantity of your mailings But one other aspect runs a very close third. It can make the difference between a mildly successful campaign and … Read more 10 Ways to Create More Leads with Your Postcards

Choosing a Direct Mail Piece for New Homeowners

When marketing to New Homeowners, we take care of the list for you. You don’t have to worry about the names and whether the address is mailable (some lists provide you addresses even though no one has yet moved in, or worse, the address doesn’t undergo hygiene process, so you end up with returned mail). … Read more Choosing a Direct Mail Piece for New Homeowners

Tips for a Successful Direct Mail Marketing Campaigns

Direct Mail Works … For YOU! According to the USPS (United States Postal Service), back in 2006 over 213 billion (with a “B”) were processed and delivered. We all get mail in our inbox, just like we do email. According to recent statistics, Direct Mail is getting much love from marketers, simply because despite of … Read more Tips for a Successful Direct Mail Marketing Campaigns

Send Direct Mail to New Movers and Earn New Customers

What does Direct Mail have to do with moving? According to a study published by Epsilon in 2016, about 12% of the US population moves each year. They are called “New Movers” upon moving.Approx. 25% of the movers move due to sale of property. This portion of the “New Movers” are “New Homeowners”. New Homeowners … Read more Send Direct Mail to New Movers and Earn New Customers

Consumers Like Brands Sending Direct Mail

At a time of social, economic and political change, it’s important that every single message you deliver is trusted. Can Direct Mail help improve your business’ perception in the marketplace? Mail scores very highly in the key components of trust. A personal message delivered direct to someone’s home – like a letter or brochure – … Read more Consumers Like Brands Sending Direct Mail

Direct Mail Remains a Strong Pizza Marketing Tool

In a landscape where digital and mobile advertising have seemingly made past marketing methods look like old-school relics, many experts argue that direct mail is still very much alive today—thriving, in fact. After all, email inboxes have become more clogged with an endless stream of offers, while mailbox loads have considerably lightened. “Consumers get hundreds … Read more Direct Mail Remains a Strong Pizza Marketing Tool