Direct Mail – Why Your Business Needs It

More than any other marketing medium, direct mail gets a bad rap. For years, we’ve heard and read statements like “Direct Mail is dead,” and “I’d rather spend my budget on digital than get pitched in the trash,” and “email is a better, cheaper alternative.” Lately, however, the conversation is changing. In recent months, we’ve … Read more

How To Design A Good Direct Mail Piece

The below article by Postcard Mania lists 10 principals that can make any mail piece an effective, helping improve your conversion rates. A picture may be worth a thousand words, but an effective Direct Mail Piece (postcard, letter, flyer) design is worth a thousand prospects! The design of your postcard is almost as important in … Read more

The Value of Direct Mail Marketing

While many landscaping companies get the majority of their new business from word of mouth, this doesn’t mean that you shouldn’t fool with having an integrated marketing plan in order to find new customers. Direct mail marketing may work well for you, and can be done at a cost that doesn’t break the bank. The … Read more

Targeting Audience with Direct Mail

Direct Mail Who? From time to time we get a sneer when we bring up the idea of Direct Mail to a person we’re having a conversation with. Comments range from “Does anybody still read that stuff?” to “Aren’t postage rates outrageous?” The simple answer is – it works great if you’re doing it right. … Read more

Direct Mail Increase Sales for Retailers

Direct Mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study. It shows that Direct Mail can increase sales. The study from PebblePost, a firm that applies programmatic buying to … Read more

E-mail Vs. Direct Mail: Which Is Better?

Using opt-in e-mail can be a great way to generate leads and sales. But so can regular snail mail. Here’s a quick guide to the pros and cons of direct mail and email to help you choose the right way to contact prospects and build your business. E-mail vs. Direct Mail – let’s find out … Read more

Can Direct Mail Keep More Customers Than Groupon?

Will Social media replace Direct Mail? Consumers have gotten savvier about finding good bargains, so businesses have to work harder to build customer loyalty. Offering them one-time deals doesn’t work anymore. This is true whether you’re using direct mail, email marketing, social marketing or any other channel. Social media had turned people into savvy, well-informed … Read more

The Benefits of Direct Mail for Small Business Marketing

Why Direct vs. Other Media Direct Mail touches people every day. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:It’s targeted. Mass … Read more