More than any other marketing medium, direct mail gets a bad rap. For years, we’ve heard and read statements like “Direct Mail is dead,” and “I’d rather spend my budget on digital than get pitched in the trash,” and “email is a better, cheaper alternative.” Lately, however, the conversation is changing. In recent months, we’ve … Read more Direct Mail – Why Your Business Needs It
The below article by Postcard Mania lists 10 principals that can make any mail piece an effective, helping improve your conversion rates. A picture may be worth a thousand words, but an effective Direct Mail Piece (postcard, letter, flyer) design is worth a thousand prospects! The design of your postcard is almost as important in … Read more How To Design A Good Direct Mail Piece
While many landscaping companies get the majority of their new business from word of mouth, this doesn’t mean that you shouldn’t fool with having an integrated marketing plan in order to find new customers. Direct mail marketing may work well for you, and can be done at a cost that doesn’t break the bank. The … Read more The Value of Direct Mail Marketing
Direct Mail Who? From time to time we get a sneer when we bring up the idea of Direct Mail to a person we’re having a conversation with. Comments range from “Does anybody still read that stuff?” to “Aren’t postage rates outrageous?” The simple answer is – it works great if you’re doing it right. … Read more Targeting Audience with Direct Mail
Direct Mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study. It shows that Direct Mail can increase sales. The study from PebblePost, a firm that applies programmatic buying to … Read more Direct Mail Increase Sales for Retailers
Direct Mail proven again as a safe and effective marketing vehicle. It respects the audience as it presents a subtle interruption in their life routine and thus response is likely to be more positive. Now imagine what happens when you mail an audience that actually needs what you’re offering New Homeowners. So much for silence … Read more Why Direct Mail Mailing Lists Work? Here’s another reason
Using opt-in e-mail can be a great way to generate leads and sales. But so can regular snail mail. Here’s a quick guide to the pros and cons of direct mail and email to help you choose the right way to contact prospects and build your business. E-mail vs. Direct Mail – let’s find out … Read more E-mail Vs. Direct Mail: Which Is Better?
Will Social media replace Direct Mail? Consumers have gotten savvier about finding good bargains, so businesses have to work harder to build customer loyalty. Offering them one-time deals doesn’t work anymore. This is true whether you’re using direct mail, email marketing, social marketing or any other channel. Social media had turned people into savvy, well-informed … Read more Can Direct Mail Keep More Customers Than Groupon?
Why Direct vs. Other Media Direct Mail touches people every day. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:It’s targeted. Mass … Read more The Benefits of Direct Mail for Small Business Marketing
Our mission is simple; to provide our clients with the right tools to help grow their businesses. Help us help you We understand how hard it is to find consumers who can use your products and services. So let us take care of the hard part. Homeowners Marketing Services is the #1 compiler of New … Read more Direct Mail – Mission Possible