Why e-Commerce Companies Are Reconsidering Direct Mail
Direct Mail Sees Resurgence With Digital Brands Going “Analog” … A recent article published in ModernRetail online magazine , covers brands whose e-commerce business led them to focus on digital advertising mainly or only, and are making a change in their Marketing Mix, going back to using good old, tested and proven Direct Mail. Direct […]
Direct Mail Magazine Explains Why Good Mailing Lists Are Key To Marketing Success
A recent article in the Mailing Systems Magazine, an industry leading magazine covering technology and solutions for print and mail companies, provided tips and advice intended to help these companies maximize their customers’ ROI. The article is titled “Help Customers Get the Most Out of Their Postage Dollars”. The article discusses how print and mail […]
Digital Advertising Magazine : Direct Mail Is Key To Your Business Success
Direct Mail Claiming Its Place Alongside Digital Platforms A recent article on DigiDay Magazine makes a clear argument for why Direct Mail should be used by every business in parallel to social media promotion and online advertising. The article discusses how Digital Platforms and Direct Mail marketing are converging due to the increasing use […]
Mailbox Is Better Than Inbox – Direct Mail Marketing Is Easier Than You Think
How Direct Mail Campaigns Are Won Direct mail is an effective marketing tool to increase customer engagement, build brand recognition, and boost sales. However, with so much competition in the market, companies must feature something unique if they want their message to be read and acted upon. A well-designed direct mail campaign requires more than […]
The Power of Direct Mail In The Digital Era
Offline vs. Online Digital marketing has become increasingly popular among businesses to reach their target audiences. However, it is important not to overlook the power of print. A printed mail piece such as a postcard, letter, printed magnet or a business card, can be much more memorable than even the most sophisticated digital marketing efforts. […]
Research Reveals the Secret Power of Direct Mail Marketing
What Is Direct Mail Marketing Direct Mail Marketing is a strategy used by marketers to engage prospects and customers’ offline by sending printed mailers, dimensional packages, perishable items, corporate swag, or other physical items to them, which in turn has formed a valuable way to connect with prospects, leads, and clients in a meaningful way. […]
Digital Marketers Discover Direct Mail In Post-COVID Era
COVID-19 has been hard on most small businesses, as on big ones. It forced many to be resourceful and find new ways to bring customers back or find new ones, to keep the business alive. In this process, many businesses discovered good old direct marketing techniques. But they also found that even a simple postcard […]
Why Direct Mail Brings New Customers To Your Business
Direct Mail Proves Successful During The Pandemic
You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move into the next “new normal” phase, then, be sure to consider an omnichannel approach that includes direct mail marketing. For many, this begs a specific question: Why emphasize direct mail when […]
Why You Should Use Direct Mail During COVID-19
Why Direct Mail during COVID-19 ? I can sum it up into 3 words: because it works, but really there is a lot more to consider when choosing marketing channels. Direct mail has gotten a bad rap for the last few years by many marketers, but surprisingly consumers have shown an increased affection for mail […]