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Mailbox Is Better Than Inbox – Direct Mail Marketing Is Easier Than You Think

How Direct Mail Campaigns Are Won Direct mail is an effective marketing tool to increase customer engagement, build brand recognition, and boost sales. However, with so much competition in the market, companies must feature something unique if they want their message to be read and acted upon. A well-designed direct mail campaign requires more than … Read more

The Power of Direct Mail In The Digital Era

Offline vs. Online Digital marketing has become increasingly popular among businesses to reach their target audiences. However, it is important not to overlook the power of print. A printed mail piece such as a postcard, letter, printed magnet or a business card, can be much more memorable than even the most sophisticated digital marketing efforts. … Read more

Research Reveals the Secret Power of Direct Mail Marketing

What Is Direct Mail Marketing Direct Mail Marketing is a strategy used by marketers to engage prospects and customers’ offline by sending printed mailers, dimensional packages, perishable items, corporate swag, or other physical items to them, which in turn has formed a valuable way to connect with prospects, leads, and clients in a meaningful way. … Read more

Direct Mail – Why Your Business Needs It

More than any other marketing medium, direct mail gets a bad rap. For years, we’ve heard and read statements like “Direct Mail is dead,” and “I’d rather spend my budget on digital than get pitched in the trash,” and “email is a better, cheaper alternative.” Lately, however, the conversation is changing. In recent months, we’ve … Read more

How To Design A Good Direct Mail Piece

The below article by Postcard Mania lists 10 principals that can make any mail piece an effective, helping improve your conversion rates. A picture may be worth a thousand words, but an effective Direct Mail Piece (postcard, letter, flyer) design is worth a thousand prospects! The design of your postcard is almost as important in … Read more

The Value of Direct Mail Marketing

While many landscaping companies get the majority of their new business from word of mouth, this doesn’t mean that you shouldn’t fool with having an integrated marketing plan in order to find new customers. Direct mail marketing may work well for you, and can be done at a cost that doesn’t break the bank. The … Read more

Targeting Audience with Direct Mail

Direct Mail Who? From time to time we get a sneer when we bring up the idea of Direct Mail to a person we’re having a conversation with. Comments range from “Does anybody still read that stuff?” to “Aren’t postage rates outrageous?” The simple answer is – it works great if you’re doing it right. … Read more