How To Design A Good Direct Mail Piece

The below article by Postcard Mania lists 10 principals that can make any mail piece an effective, helping improve your conversion rates. A picture may be worth a thousand words, but an effective Direct Mail Piece (postcard, letter, flyer) design is worth a thousand prospects! The design of your postcard is almost as important in … Read more How To Design A Good Direct Mail Piece

Direct Mail Increase Sales for Retailers

Direct Mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study. It shows that Direct Mail can increase sales. The study from PebblePost, a firm that applies programmatic buying to … Read more Direct Mail Increase Sales for Retailers

Why Direct Mail Mailing Lists Work? Here’s another reason

Direct Mail proven again as a safe and effective marketing vehicle. It respects the audience as it presents a subtle interruption in their life routine and thus response is likely to be more positive. Now imagine what happens when you mail an audience that actually needs what you’re offering New Homeowners. So much for silence … Read more Why Direct Mail Mailing Lists Work? Here’s another reason

Can Direct Mail Keep More Customers Than Groupon?

Will Social media replace Direct Mail? Consumers have gotten savvier about finding good bargains, so businesses have to work harder to build customer loyalty. Offering them one-time deals doesn’t work anymore. This is true whether you’re using direct mail, email marketing, social marketing or any other channel. Social media had turned people into savvy, well-informed … Read more Can Direct Mail Keep More Customers Than Groupon?

The Benefits of Direct Mail for Small Business Marketing

Why Direct vs. Other Media Direct Mail touches people every day. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:It’s targeted. Mass … Read more The Benefits of Direct Mail for Small Business Marketing

Marketers Grapple with Roadblocking Gmail Feature

The article below demonstrates why more marketing campaigns turn to Direct Mail, a proven and effective “unfiltered” channel. A new Gmail inbox makes it harder for retailers and other email marketers to get out their messages. Recognizing the volume of emails can be overwhelming, the Google-owned email service has been rolling out an inbox that … Read more Marketers Grapple with Roadblocking Gmail Feature