Reliable Direct Mail Solutions
Since 1967

Why Direct Mail during COVID-19 ?

I can sum it up into 3 words: because it works, but really there is a lot more to consider when choosing marketing channels. Direct mail has gotten a bad rap for the last few years by many marketers, but surprisingly consumers have shown an increased affection for mail while this has happened. Because of that it is important to not only incorporate direct mail into your marketing mix, but to create good direct mail. Direct mail should provide a personal touch you can’t get with digital marketing.

Postal Worker During COVID-19

So why use direct mail right now?

You can create some great mail pieces that are fun to interact with. Direct mail should never be boring. When you add direct mail to digital marketing the average response rate increase is between 23% to 46%! Right now it is very important to reach the right people at the right time, direct mail can help you do that. In order to get the response rates you need, you must plan a good direct mail campaign.

How do you create good direct mail?

Keep in mind that direct mail is liked, trusted, kept for long periods of time and well suited to engage your prospects and customers. So add it to your marketing mix in order to boost your response rates now and into the future. Covid 19 should not stop you from marketing, it should just change the way you are doing it. Are you ready to get started?

Leave a Reply

Your email address will not be published. Required fields are marked *