Why Direct Mail Brings New Customers To Your Business
Direct Mail Proves Successful During The Pandemic
You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move into the next “new normal” phase, then, be sure to consider an omnichannel approach that includes direct mail marketing. For many, this begs a specific question: Why emphasize direct mail when […]
Why You Should Use Direct Mail During COVID-19
Why Direct Mail during COVID-19 ? I can sum it up into 3 words: because it works, but really there is a lot more to consider when choosing marketing channels. Direct mail has gotten a bad rap for the last few years by many marketers, but surprisingly consumers have shown an increased affection for mail […]
Grow Your Business with Direct Mail
Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business. If you are looking for a way to find new customers and diversify your marketing strategy, Direct Mail Marketing is something you should seriously consider. Though the advent of […]
Direct Mail – Why Your Business Needs It
More than any other marketing medium, direct mail gets a bad rap. For years, we’ve heard and read statements like “Direct Mail is dead,” and “I’d rather spend my budget on digital than get pitched in the trash,” and “email is a better, cheaper alternative.” Lately, however, the conversation is changing. In recent months, we’ve […]
Writing a Great Direct Mail Postcard
Every day we talk to business owners, across the country, and hear the same story in different versions. They all want to know how to get more people to respond to their mailings. A key to success is a great postcard or letter. Well, as our experience taught us, it all starts with a great […]
What Is Direct Mail Marketing?
… and its top 5 benefits Direct mail marketing is one of the available vehicles of the Direct Marketing discipline. It is a marketing medium that involves sending printed promotional material to a list of predetermined recipients, also known as “the audience”. The “direct” portion of “direct mail marketing”, comes from the manner in which […]
How To Design A Good Direct Mail Piece
The below article by Postcard Mania lists 10 principals that can make any mail piece an effective, helping improve your conversion rates. A picture may be worth a thousand words, but an effective Direct Mail Piece (postcard, letter, flyer) design is worth a thousand prospects! The design of your postcard is almost as important in […]
The Value of Direct Mail Marketing
While many landscaping companies get the majority of their new business from word of mouth, this doesn’t mean that you shouldn’t fool with having an integrated marketing plan in order to find new customers. Direct mail marketing may work well for you, and can be done at a cost that doesn’t break the bank. The […]
Targeting Audience with Direct Mail
Direct Mail Who? From time to time we get a sneer when we bring up the idea of Direct Mail to a person we’re having a conversation with. Comments range from “Does anybody still read that stuff?” to “Aren’t postage rates outrageous?” The simple answer is – it works great if you’re doing it right. […]