Is Direct Mail Really Dead?
Hubspot, the Inbound Marketing industry leader, has recently released these statistics.Reviewing their highlights helps clarify the outbound (actively seeking customers) marketing options available to you and along the way kill a rumor about the death of Direct Mail. We’ll let you be the judge: 200 million Americans have registered their phone numbers on the FTC’s […]
CEDIA Live Video Coverage
CEDIA 2014 is an amazing show. It is exciting to witness new technologies roll out, benefiting consumers who can automate their homes, control them remotely and make their lives easier. We enjoy talking to all these professionals (or “gadget geeks” in terms of endearment), teaching them how to reach the perfect audience; New Homeowners, who […]
Direct Mail Preferred Over Email: Reputable Survey Finds
A recently published article in the Huffington Post claims that despite the prevalence of email and digital marketing and the stigma of junk mail. Ir relies on a recent study which finds that consumers still prefer direct mail when it comes to marketing messages. Direct Mail Marketing Preferences The study, “The Formula for Success: Preference […]
USPS Now Emails You Pictures of Your Mail
Snail mail gets a digital upgrade. In hopes of making snail mail more convenient, the U.S. Postal Service will begin emailing customers pictures of their mail every morning, the USPS announced Monday. The free Informed Delivery service will snap pictures of the exterior of letters and send them in an email so customers can know […]
Most Common And Costliest Homeowner Claims
If you’re an insurance agent, selling quality insurance products to homeowners, movers and renters – you must be asking yourself – is the statistic I “got a feel for” really the big picture of what insurance concerns trouble my target audience. So while you are dialing Homeowners Marketing Services to get in front of these […]
Grow Your Sales with Affordable Direct Mail
Did you need that one little nudge to make up your mind and start mailing New Homeowners so your business can grow its sales and bring in new customers who just moved in from at least 10-15 miles away and don’t know your business yet?Well, that nudge comes courtesy of the United States Postal Service, […]
Small and New Businesses – Who Do You Trust?
A recent study done by Alignable – a small business social network, shows which companies, service providers and ultimately, products, are on Small Business owners minds and who they think helps them expand their brand recognition and their relationships nurtured. These results make you question and re-evaluate how businesses, specifically small and new businesses, build […]
Affordable Housing – National Report From NLIHC
In the annual report Out of Reach, released by the National Low Income Housing Coalition, an alarm is raised about the high cost of renting in America in 2016. In the report released Wednesday, the focus is the availability of affordable housing. By the coalition’s definition, this is defined as housing and utilities that do not cost […]
Today’s First Time Homeowners …. Older And Single
These data should definitely grab the attention of brands and marketers everywhere, as it seems the profile of home buyer is changing along with changes in our nation’s demographics and society. Today’s first-time home buyer is older and more likely to be single than first-time home buyers in the 1970s and 1980s, according to a […]
Housing Market; Marketing to New Homeowners
A decade after the onset of the Great Recession, the national housing market is finally returning to normal. With incomes rising and household growth strengthening, the housing sector is poised to become an important engine of economic growth. But not all households and not all markets are thriving, and affordability pressures remain near record levels. […]