Industry News Archives - Homeowners Marketing Services

Helping businesses With Direct Marketing…One business at a time

Most marketing Companies don’t understand the meaning of “FRESH” when it comes to new homeowners lists. Companies claim that they produce the freshest list when in reality their lists are 6 months old or even older! Why would any business want to purchase a stale list like that? Homeowners Marketing Services is based on helping … Read more Helping businesses With Direct Marketing…One business at a time

Marketers Grapple with Roadblocking Gmail Feature

The article below demonstrates why more marketing campaigns turn to Direct Mail, a proven and effective “unfiltered” channel. A new Gmail inbox makes it harder for retailers and other email marketers to get out their messages. Recognizing the volume of emails can be overwhelming, the Google-owned email service has been rolling out an inbox that … Read more Marketers Grapple with Roadblocking Gmail Feature

Is Direct Mail Really Dead?

Hubspot, the Inbound Marketing industry leader, has recently released these statistics.Reviewing their highlights helps clarify the outbound (actively seeking customers) marketing options available to you and along the way kill a rumor about the death of Direct Mail. We’ll let you be the judge: 200 million Americans have registered their phone numbers on the FTC’s … Read more Is Direct Mail Really Dead?

Direct Mail Preferred Over Email: Reputable Survey Finds

A recently published article in the Huffington Post claims that despite the prevalence of email and digital marketing and the stigma of junk mail. Ir relies on a recent study which finds that consumers still prefer direct mail when it comes to marketing messages. Direct Mail Marketing Preferences The study, “The Formula for Success: Preference … Read more Direct Mail Preferred Over Email: Reputable Survey Finds

Most Common And Costliest Homeowner Claims

If you’re an insurance agent, selling quality insurance products to homeowners, movers and renters – you must be asking yourself – is the statistic I “got a feel for” really the big picture of what insurance concerns trouble my target audience. So while you are dialing Homeowners Marketing Services to get in front of these … Read more Most Common And Costliest Homeowner Claims