Our Mailing List Becomes a Free Online Campaign

Online for the price of Online In the age of Digital Marketing, how can you turn our affordable Mailing Lists into an effective online campaign as well as an offline one? Every business is always looking to grow and find new customers. Your business is no exception. The answer is simple – Marketing Marketing Marketing.You … Read more

Marketers Grapple with Roadblocking Gmail Feature

The article below demonstrates why more marketing campaigns turn to Direct Mail, a proven and effective “unfiltered” channel. A new Gmail inbox makes it harder for retailers and other email marketers to get out their messages. Recognizing the volume of emails can be overwhelming, the Google-owned email service has been rolling out an inbox that … Read more

Find out what Acxiom knows about you

At least one big-name data broker thinks I’m an Asian who owns a cat and a boat and loves to travel. Sounds like someone who leads a much more interesting life than I do. That’s the profile Acxiom revealed when I plugged my name, address, and other information into the data broker’s free AboutTheData.com service. … Read more

Is Direct Mail Really Dead?

Hubspot, the Inbound Marketing industry leader, has recently released these statistics.Reviewing their highlights helps clarify the outbound (actively seeking customers) marketing options available to you and along the way kill a rumor about the death of Direct Mail. We’ll let you be the judge: 200 million Americans have registered their phone numbers on the FTC’s … Read more

CEDIA Live Video Coverage

CEDIA 2014 is an amazing show. It is exciting to witness new technologies roll out, benefiting consumers who can automate their homes, control them remotely and make their lives easier. We enjoy talking to all these professionals (or “gadget geeks” in terms of endearment), teaching them how to reach the perfect audience; New Homeowners, who … Read more

Direct Mail Preferred Over Email: Reputable Survey Finds

A recently published article in the Huffington Post claims that despite the prevalence of email and digital marketing and the stigma of junk mail. Ir relies on a recent study which finds that consumers still prefer direct mail when it comes to marketing messages. Direct Mail Marketing Preferences The study, “The Formula for Success: Preference … Read more

USPS Now Emails You Pictures of Your Mail

Snail mail gets a digital upgrade. In hopes of making snail mail more convenient, the U.S. Postal Service will begin emailing customers pictures of their mail every morning, the USPS announced Monday. The free Informed Delivery service will snap pictures of the exterior of letters and send them in an email so customers can know … Read more

Most Common And Costliest Homeowner Claims

If you’re an insurance agent, selling quality insurance products to homeowners, movers and renters – you must be asking yourself – is the statistic I “got a feel for” really the big picture of what insurance concerns trouble my target audience. So while you are dialing Homeowners Marketing Services to get in front of these … Read more