Targeting Audience with Direct Mail
Direct Mail Who? From time to time we get a sneer when we bring up the idea of Direct Mail to a person we’re having a conversation with. Comments range from “Does anybody still read that stuff?” to “Aren’t postage rates outrageous?” The simple answer is – it works great if you’re doing it right. […]
Direct Mail Increase Sales for Retailers
Direct Mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study. It shows that Direct Mail can increase sales. The study from PebblePost, a firm that applies programmatic buying to […]
Why Direct Mail Mailing Lists Work? Here’s another reason
Direct Mail proven again as a safe and effective marketing vehicle. It respects the audience as it presents a subtle interruption in their life routine and thus response is likely to be more positive. Now imagine what happens when you mail an audience that actually needs what you’re offering New Homeowners. So much for silence […]
E-mail Vs. Direct Mail: Which Is Better?
Using opt-in e-mail can be a great way to generate leads and sales. But so can regular snail mail. Here’s a quick guide to the pros and cons of direct mail and email to help you choose the right way to contact prospects and build your business. E-mail vs. Direct Mail – let’s find out […]
Can Direct Mail Keep More Customers Than Groupon?
Will Social media replace Direct Mail? Consumers have gotten savvier about finding good bargains, so businesses have to work harder to build customer loyalty. Offering them one-time deals doesn’t work anymore. This is true whether you’re using direct mail, email marketing, social marketing or any other channel. Social media had turned people into savvy, well-informed […]
The Benefits of Direct Mail for Small Business Marketing
Why Direct vs. Other Media Direct Mail touches people every day. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:It’s targeted. Mass […]
Direct Mail – Mission Possible
Our mission is simple; to provide our clients with the right tools to help grow their businesses. Help us help you We understand how hard it is to find consumers who can use your products and services. So let us take care of the hard part. Homeowners Marketing Services is the #1 compiler of New […]
Marketers Grapple with Roadblocking Gmail Feature
The article below demonstrates why more marketing campaigns turn to Direct Mail, a proven and effective “unfiltered” channel. A new Gmail inbox makes it harder for retailers and other email marketers to get out their messages. Recognizing the volume of emails can be overwhelming, the Google-owned email service has been rolling out an inbox that […]
Direct Mail – Go Postal and Stand Out
In the age of Internet and Social Media, novice marketers easily get confused thinking everything must go digital. Actually the opposite is true. For a few reasons: Technology outpaces human behavioral changes Humans don’t change by flipping a switch. The proof? Your local super market still carries magazines and tabloids on stands in the check […]
Is Direct Mail Really Dead?
Hubspot, the Inbound Marketing industry leader, has recently released these statistics.Reviewing their highlights helps clarify the outbound (actively seeking customers) marketing options available to you and along the way kill a rumor about the death of Direct Mail. We’ll let you be the judge: 200 million Americans have registered their phone numbers on the FTC’s […]