Is Direct Mail Really Dead?
Hubspot, the Inbound Marketing industry leader, has recently released these statistics.Reviewing their highlights helps clarify the outbound (actively seeking customers) marketing options available to you and along the way kill a rumor about the death of Direct Mail. We’ll let you be the judge: 200 million Americans have registered their phone numbers on the FTC’s […]
Making an Effective Mail Piece
In any form of mail marketing, the central piece of your advertising is your mail piece. It tells the recipient what your business is about, and what you are offering. Direct mail marketing has several advantages over e-mail marketing, but those advantages mean nothing if your mail piece cannot effectively send your intended message. With […]
Direct Mail Gets Faster Response
In an industry that continually is looking for the next technological advancement to engage consumers, it’s still traditional direct mail that generates the fastest response. According to the latest research from the Direct Marketing Association (DMA) consumers are more likely to respond faster to direct mail than email as seen in their infographic: Direct Mail […]
Why Targeted Direct Mail Marketing Still Works
Does Direct Mail Marketing Work? The dawn of the internet has introduced many great, innovative ways of reaching new customers for small and large businesses, alike. Electronic mail, one of the major communication avenues online, is a great marketing tool for many businesses, but it still has its limitations when it comes down to reaching […]
Direct Mail Preferred Over Email: Reputable Survey Finds
A recently published article in the Huffington Post claims that despite the prevalence of email and digital marketing and the stigma of junk mail. Ir relies on a recent study which finds that consumers still prefer direct mail when it comes to marketing messages. Direct Mail Marketing Preferences The study, “The Formula for Success: Preference […]
Direct Mail Marketing – Advice for Small Business
If your business is sending out flyers, postcards or letters to targeted lists such as our New Homeowners list, it is critical to remember that integrating Direct Mail with Online Channels (like Social Media) can highly increase your results and get more customers out of your efforts. Direct Mail – Is It Really Dead? Not […]
USPS Now Emails You Pictures of Your Mail
Snail mail gets a digital upgrade. In hopes of making snail mail more convenient, the U.S. Postal Service will begin emailing customers pictures of their mail every morning, the USPS announced Monday. The free Informed Delivery service will snap pictures of the exterior of letters and send them in an email so customers can know […]
Grow Your Sales with Affordable Direct Mail
Did you need that one little nudge to make up your mind and start mailing New Homeowners so your business can grow its sales and bring in new customers who just moved in from at least 10-15 miles away and don’t know your business yet?Well, that nudge comes courtesy of the United States Postal Service, […]
Why a Targeted Mailing List Is The Right Thing For Your Business
Direct Mail – Do You Remember? Think about the last time you went to the mailbox and pulled out a postcard. Did you bring it inside, or even look at it? If it was well designed and targeted to you, you probably did. If it made a compelling offer for a service or product you […]
Direct Mail Works When Marketing to Millennials
Millennials & Mailboxes… Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true. The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no […]