Every day we talk to business owners, across the country, and hear the same story in different versions. They all want to know how to get more people to respond to their mailings. A key to success is a great postcard or letter. Well, as our experience taught us, it all starts with a great … Read more Writing a Great Direct Mail Postcard
… and its top 5 benefits Direct mail marketing is one of the available vehicles of the Direct Marketing discipline. It is a marketing medium that involves sending printed promotional material to a list of predetermined recipients, also known as “the audience”. The “direct” portion of “direct mail marketing”, comes from the manner in which … Read more What Is Direct Mail Marketing?