A recent study done by Alignable – a small business social network, shows which companies, service providers and ultimately, products, are on Small Business owners minds and who they think helps them expand their brand recognition and their relationships nurtured. These results make you question and re-evaluate how businesses, specifically small and new businesses, build … Read more
Direct Mail – Do You Remember? Think about the last time you went to the mailbox and pulled out a postcard. Did you bring it inside, or even look at it? If it was well designed and targeted to you, you probably did. If it made a compelling offer for a service or product you … Read more
In a landscape where digital and mobile advertising have seemingly made past marketing methods look like old-school relics, many experts argue that direct mail is still very much alive today—thriving, in fact. After all, email inboxes have become more clogged with an endless stream of offers, while mailbox loads have considerably lightened. “Consumers get hundreds … Read more