Google Using Direct Mail To Drive Revenue
When you think of trending marketing strategies, direct mail probably isn’t top of the list, am I right? But then why does GOOGLE — the #1 technology company on the planet — depend on direct mail to drive its crazy-high revenue? You heard right: Google uses DIRECT MAIL to drive its $110 billion revenue UP. […]
Direct Mail Is Not Dead
No one really knows how the myth that direct mail is dead started. Maybe it was a bunch of marketers deciding nobody pays attention to the mail anymore. Then, at home, over dinner, one of these marketers starts talking about her day. She tells her rather bored-looking teen if he wants a successful lawn mowing […]
Direct Mail Outperforms Email, Study Shows
This study proves that both Direct Mail and Email are alive and well, and that they work best together, albeit, using one of the two only, clearly Direct Mail outperforms Email. Direct Mail in a Modern World The second decade of the twenty first century has seen a major switch from Direct Mail to Email […]
10 Direct Mail Tips For Your Business
In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Data and Marketing Association (DMA), more than 100 million sales were made in 2016 using catalogs received as part of direct mailing campaigns. Overall, the response rate for direct mailings during the same year was 5.3%. Given […]