Direct Mail Works: Tech Helps Traditional Direct Marketing

Direct Mail Background Direct mail may sound old-fashioned and outdated in today’s technological world, but if we only utilized new forms of advertising, there would be no Super Bowl ads — or TV ads, period (television has been airing for the masses since the 1940s). There would be no radio ads (America has been listening […]

Google Using Direct Mail To Drive Revenue

When you think of trending marketing strategies, direct mail probably isn’t top of the list, am I right? But then why does GOOGLE — the #1 technology company on the planet — depend on direct mail to drive its crazy-high revenue? You heard right: Google uses DIRECT MAIL to drive its $110 billion revenue UP. […]

Direct Mail Is Not Dead

No one really knows how the myth that direct mail is dead started. Maybe it was a bunch of marketers deciding nobody pays attention to the mail anymore. Then, at home, over dinner, one of these marketers starts talking about her day. She tells her rather bored-looking teen if he wants a successful lawn mowing […]

Direct Mail Outperforms Email, Study Shows

This study proves that both Direct Mail and Email are alive and well, and that they work best together, albeit, using one of the two only, clearly Direct Mail outperforms Email. Direct Mail in a Modern World The second decade of the twenty first century has seen a major switch from Direct Mail to Email […]

10 Direct Mail Tips For Your Business

In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Data and Marketing Association (DMA), more than 100 million sales were made in 2016 using catalogs received as part of direct mailing campaigns. Overall, the response rate for direct mailings during the same year was 5.3%. Given […]