Reliable Direct Mail Solutions
Since 1967

Tips for a Successful Direct Mail Marketing Campaigns

Direct Mail Works … For YOU! According to the USPS (United States Postal Service), back in 2006 over 213 billion (with a “B”) were processed and delivered. We all get mail in our inbox, just like we do email. According to recent statistics, Direct Mail is getting much love from marketers, simply because despite of […]

Send Direct Mail to New Movers and Earn New Customers

What does Direct Mail have to do with moving? According to a study published by Epsilon in 2016, about 12% of the US population moves each year. They are called “New Movers” upon moving.Approx. 25% of the movers move due to sale of property. This portion of the “New Movers” are “New Homeowners”. New Homeowners […]

Direct Marketing Getting A Tad More Expensive

Direct Marketing relies on Direct Mail Campaigns as the most effective channel, with respect to the initial investment (i.e. ROI). But will it also stay the most cost effective, beside most effective, as we look to marketing our businesses in 2018? It’s no secret the USPS has been struggling for quite some time. With that […]

Consumers Like Brands Sending Direct Mail

At a time of social, economic and political change, it’s important that every single message you deliver is trusted. Can Direct Mail help improve your business’ perception in the marketplace? Mail scores very highly in the key components of trust. A personal message delivered direct to someone’s home – like a letter or brochure – […]

Direct Mail Still Cutting Through Clutter

The debate between traditional and modern is an age-old one. We see it in architecture, fashion trends, and restaurant styles. Opposing sides either lean on the comfortably familiar or are energized and lured by the new, daring techniques. In marketing too, the debate between the traditional and modern rages now more than ever. At its […]

Why Mailing Lists Work? Here’s another reason

Direct Mail – Proven Marketing Strategy Direct mail proven again as a safe and effective marketing vehicle. It respects the audience as it presents a subtle interruption in their life routine and thus response is likely to be more positive. Now imagine what happens when you mail an audience that actually needs what you’re offering […]

TCPA – Telemarketing Consumer Protection Act

Introduction On October 16, 2013, new FCC regulations will go into effect that introduce the requirement of prior express written consent for certain types of commercial phone calls and text messages to consumers. Among other things, the new rules require that marketers have prior express written consent to autodial or send pre-recorded messages to cell […]

Direct Mail Remains a Strong Pizza Marketing Tool

In a landscape where digital and mobile advertising have seemingly made past marketing methods look like old-school relics, many experts argue that direct mail is still very much alive today—thriving, in fact. After all, email inboxes have become more clogged with an endless stream of offers, while mailbox loads have considerably lightened. “Consumers get hundreds […]

What Is Direct Mail Marketing? Why Is It Good For Business?

What Is Direct Mail Marketing Anyone with a mailbox receives some type of Direct Mail Marketing — be it a 15-percent-off coupon for Kohl’s or Macy’s sent exclusively to store credit-card holders, or a mailing from a local real-estate broker informing you of the current market value of your home. Some other direct mail marketing […]

Direct Mail Works: Tech Helps Traditional Direct Marketing

Direct Mail Background Direct mail may sound old-fashioned and outdated in today’s technological world, but if we only utilized new forms of advertising, there would be no Super Bowl ads — or TV ads, period (television has been airing for the masses since the 1940s). There would be no radio ads (America has been listening […]