Direct Mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study. It shows that Direct Mail can increase sales. The study from PebblePost, a firm that applies programmatic buying to … Read more
Take a minute to think about your marketing strategy and your marketing mix. Is it working for you as well as you want? Marketing Mix 101 First off – what is Marketing Mix? Here’s the legacy definition of marketing mix. Recent History and How it affected Marketing When the economy went into a tailspin two … Read more
Direct Mail proven again as a safe and effective marketing vehicle. It respects the audience as it presents a subtle interruption in their life routine and thus response is likely to be more positive. Now imagine what happens when you mail an audience that actually needs what you’re offering New Homeowners. So much for silence … Read more
Do you want to sell more products or provide more services to New Homeowners and New Movers? You’ve come to the right place! Our website can help you market to New Homeowners and New Movers around the block or even all over the nation. You get to pick whom to reach and we get them … Read more
New homeowners offer a great source of remodeling leads During the boom, Sherman Webb was busy remodeling hotels. Once everything went south, we reinvented ourselves, says Webb, whose Dawg Construction, in North Hollywood, Calif., began to focus on residential projects. To find good prospects, Webb turned to Homeowners Marketing Services, which specializes in new-homeowner lists. … Read more
Using opt-in e-mail can be a great way to generate leads and sales. But so can regular snail mail. Here’s a quick guide to the pros and cons of direct mail and email to help you choose the right way to contact prospects and build your business. E-mail vs. Direct Mail – let’s find out … Read more
Will Social media replace Direct Mail? Consumers have gotten savvier about finding good bargains, so businesses have to work harder to build customer loyalty. Offering them one-time deals doesn’t work anymore. This is true whether you’re using direct mail, email marketing, social marketing or any other channel. Social media had turned people into savvy, well-informed … Read more
Why Direct vs. Other Media Direct Mail touches people every day. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:It’s targeted. Mass … Read more
25% of New Homeowners Remodel Kitchens and Baths. Fact! Buyers of old homes will remodel the kitchen and bath more than any other rooms in the house. 28% of new homeowners will replace and install tile and stone.This is a perfect audience to reach while they are loaded with credit.To get the freshest weekly data … Read more
Homeowners Marketing Services will supply you with 100% of the new homeowners in your area, days after closing escrow on their home. We deliver weekly mailing lists proven to be the most reliable, successful and cost effective way for businesses like yours to grow – despite the recession. Reaching new homeowner leads is a proven … Read more