Direct Mail Increase Sales for Retailers

Direct Mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study. It shows that Direct Mail can increase sales. The study from PebblePost, a firm that applies programmatic buying to … Read more

New Homeowners – A Great Source for Remodeling Leads

New homeowners offer a great source of remodeling leads During the boom, Sherman Webb was busy remodeling hotels. Once everything went south, we reinvented ourselves, says Webb, whose Dawg Construction, in North Hollywood, Calif., began to focus on residential projects. To find good prospects, Webb turned to Homeowners Marketing Services, which specializes in new-homeowner lists. … Read more

E-mail Vs. Direct Mail: Which Is Better?

Using opt-in e-mail can be a great way to generate leads and sales. But so can regular snail mail. Here’s a quick guide to the pros and cons of direct mail and email to help you choose the right way to contact prospects and build your business. E-mail vs. Direct Mail – let’s find out … Read more

Can Direct Mail Keep More Customers Than Groupon?

Will Social media replace Direct Mail? Consumers have gotten savvier about finding good bargains, so businesses have to work harder to build customer loyalty. Offering them one-time deals doesn’t work anymore. This is true whether you’re using direct mail, email marketing, social marketing or any other channel. Social media had turned people into savvy, well-informed … Read more

The Benefits of Direct Mail for Small Business Marketing

Why Direct vs. Other Media Direct Mail touches people every day. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:It’s targeted. Mass … Read more

Target New Homeowner Leads By Mail

Homeowners Marketing Services will supply you with 100% of the new homeowners in your area, days after closing escrow on their home. We deliver weekly mailing lists proven to be the most reliable, successful and cost effective way for businesses like yours to grow – despite the recession. Reaching new homeowner leads is a proven … Read more