Housing Market; Marketing to New Homeowners
A decade after the onset of the Great Recession, the national housing market is finally returning to normal. With incomes rising and household growth strengthening, the housing sector is poised to become an important engine of economic growth. But not all households and not all markets are thriving, and affordability pressures remain near record levels. […]
More New Homeowners Pay In Cash
Cash sales are one the rise in the competitive housing market, significantly above historic levels, according to Freddie Mac’s monthly Outlook for August. Mortgage origination is decreasing due to the increase in cash sales, the report showed. While not popular among home buyers, the highly competitive market is driving more buyers toward cash sales. “Usually, […]
TCPA – Telemarketing Consumer Protection Act
Introduction On October 16, 2013, new FCC regulations will go into effect that introduce the requirement of prior express written consent for certain types of commercial phone calls and text messages to consumers. Among other things, the new rules require that marketers have prior express written consent to autodial or send pre-recorded messages to cell […]
Direct Mail Works: Tech Helps Traditional Direct Marketing
Direct Mail Background Direct mail may sound old-fashioned and outdated in today’s technological world, but if we only utilized new forms of advertising, there would be no Super Bowl ads — or TV ads, period (television has been airing for the masses since the 1940s). There would be no radio ads (America has been listening […]