Direct Mail Marketing Still Delivers Strong ROI in the Digital Age
Picture this: A stack of unopened emails piling up in an inbox while a clever postcard from a local landscaping company sits on the kitchen counter, complete with tear-off seed paper to grow wildflowers. Which one is getting more attention? If you guessed the physical mail piece, you’d be right. While everyone’s busy deleting dozens […]
Reaching the Right Audience – The Power of Targeted Marketing with Homeowners Marketing Services
When it comes to marketing these days, it’s easy to get lost in a sea of buzzwords and strategies. But here’s the deal; targeted marketing is the real MVP. Gone are the days of trying to reach everyone. Whether you’re in the direct response insurance game or selling home improvement services, you need to make […]
How Targeted Direct Mail Campaigns Drive Business Growth?
Digital ads and Email marketing have become increasingly popular in recent years. However, one marketing tool that many thought was becoming obsolete is still very relevant: Direct Mail. While we’re bombarded by endless promotional Emails and digital ads, this tried-and-tested marketing strategy remains incredibly effective. If you’re a local business or a small business owner […]
Quality Data Powers Direct Mail’s Future
According to a recent report by Lob, a leading Direct Mail Automation company, Direct Mail Marketing in 2024 is alive and well. Direct Mail Marketing in 2024 Lob conducted a survey of 250 marketing professionals at large North American companies, who reported that: 84% say Direct Mail has the highest ROI of any marketing channel […]
Direct Mail In 2025
A recent post in Printing Impressions Magazine (you should checkout their podcast), Summer Gould is making some well articulated predictions for the future of Direct Mail Marketing. What’s Ahead for Direct Marketers ? According to Summer, Direct Mail is not only still alive and kicking as a form of creative, dynamic marketing medium but is […]
The Power of Neuroscience in Direct Mail Campaigns
Direct Mail Alert Magazine, in a recent article, touts the magical powers embodied by Direct Mail Marketing that are unique to this medium. The fascinating article highlights the unique advantages of Direct Mail over digital communications by emphasizing the cognitive, emotional, and sensory responses it can evoke. Physical mail’s tangible nature makes it easier for […]
Why e-Commerce Companies Are Reconsidering Direct Mail
Direct Mail Sees Resurgence With Digital Brands Going “Analog” … A recent article published in ModernRetail online magazine , covers brands whose e-commerce business led them to focus on digital advertising mainly or only, and are making a change in their Marketing Mix, going back to using good old, tested and proven Direct Mail. Direct […]
Why Good Mailing Lists Are Key to Direct Mail Success
A recent article in the Mailing Systems Magazine, an industry leading magazine covering technology and solutions for print and mail companies, provided tips and advice intended to help these companies maximize their customers’ ROI. The article is titled “Help Customers Get the Most Out of Their Postage Dollars”. The article discusses how print and mail […]
Direct Mail: The Key to Business Success in Digital Age
Direct Mail Claiming Its Place Alongside Digital Platforms A recent article on DigiDay Magazine makes a clear argument for why Direct Mail should be used by every business in parallel to social media promotion and online advertising. The article discusses how Digital Platforms and Direct Mail marketing are converging due to the increasing use […]
Mailbox vs. Inbox: Direct Mail Is Easier Than You Expect
How Direct Mail Campaigns Are Won Direct mail is an effective marketing tool to increase customer engagement, build brand recognition, and boost sales. However, with so much competition in the market, companies must feature something unique if they want their message to be read and acted upon. A well-designed direct mail campaign requires more than […]