Direct Marketing Getting A Tad More Expensive
Direct Marketing relies on Direct Mail Campaigns as the most effective channel, with respect to the initial investment (i.e. ROI). But will it also stay the most cost effective, beside most effective, as we look to marketing our businesses in 2018? It’s no secret the USPS has been struggling for quite some time. With that […]
Consumers Like Brands Sending Direct Mail
At a time of social, economic and political change, it’s important that every single message you deliver is trusted. Can Direct Mail help improve your business’ perception in the marketplace? Mail scores very highly in the key components of trust. A personal message delivered direct to someone’s home – like a letter or brochure – […]
Direct Mail Still Cutting Through Clutter
The debate between traditional and modern is an age-old one. We see it in architecture, fashion trends, and restaurant styles. Opposing sides either lean on the comfortably familiar or are energized and lured by the new, daring techniques. In marketing too, the debate between the traditional and modern rages now more than ever. At its […]
Why Mailing Lists Work? Here’s another reason
Direct Mail – Proven Marketing Strategy Direct mail proven again as a safe and effective marketing vehicle. It respects the audience as it presents a subtle interruption in their life routine and thus response is likely to be more positive. Now imagine what happens when you mail an audience that actually needs what you’re offering […]