Month: December 2018

This study proves that both Direct Mail and Email are alive and well, and that they work best together, albeit, using one of the two only, clearly Direct Mail outperforms Email. Direct Mail in a Modern World The second decade of the twenty first century has seen a major switch from Direct Mail to Email … Read more

In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Data and Marketing Association (DMA), more than 100 million sales were made in 2016 using catalogs received as part of direct mailing campaigns. Overall, the response rate for direct mailings during the same year was 5.3%. Given … Read more