As businesses look for new ways to reach out to their target audience, Direct mail has emerged as a powerful tool to deliver higher conversion rates in comparison to digital communication, such as emails. Especially, if you are a company that provides home improvement services, then using a mailing list service to target new movers can help you achieve your targets quickly. New homeowners are desperately looking for home improvement services such as plumbing, electrical work, and landscaping.
Who Are New Movers – and Why Do They Matter?
A new mover is someone who has recently moved into a new place. People change homes all the time. This common phenomenon presents a lucrative opportunity for businesses to make some serious money, and when equipped with the power of direct mail, businesses can make money hand over fist.
- Over 31 million people in the U.S. move each year (U.S. Census Bureau).
- New movers spend an average of $9,000 in the first three months after relocating.
- More than 70% of movers form brand new relationships with local service providers within the first month.
What New Movers Are Looking For
New movers are eagerly looking for professional assistance to make their lives more convenient. Whether it is flooring, plumbing, or carpentry, new movers offer plenty of opportunity for businesses looking for new customers.
- Home improvement and repairs
- Lawn care and pest control
- Local grocery delivery and restaurants
- Insurance (home, auto, renters)
- Utilities and telecom providers
- Fitness studios and health professionals
- Schools, childcare, and pet care
Why Direct Mail Is the Most Effective Channel
Digital communication seems to be the norm, but surprisingly, Direct mail has proven to be much more effective when it comes to targeting new movers. Marketing campaigns powered with fresh leads can deliver unbelievable results for businesses delivering home improvement services to new movers.
- Send personalized welcome mailers
- Include targeted offers and coupons
- Introduce their brand before competitors
- Track engagement and optimize campaigns
The Power of Being First
Remember, a new mover is someone who has just moved into a new place and they are looking for a variety of home improvement services. However, there is a small window of opportunity, which means you as a home improvement service provider who have very little time to deliver those services. Therefore, you cannot afford to waste time, and you need to reach out to your target audience asap. The best way to do so is by using direct mail leads for your marketing campaigns targeting a specific group of consumers.
Real Results: How New Mover Lists Deliver ROI
Businesses using HMS’s new mover lists consistently report stronger response rates and customer acquisition success. For example:
- A cleaning service in Texas saw a 38% increase in new clients after switching to new mover direct mail campaigns.
- A local insurance agency reported that more than half of their new policyholders in Q1 came from leads provided by HMSI’s new mover data.
- A landscaping company in Florida achieved a 19:1 ROI from a seasonal campaign targeting homeowners within the first 30 days of moving in.
How HMS Helps You Win New Movers
At Homeowners Marketing Services, we’ve been in the data business since 1967. We know that quality and freshness matter. That’s why we deliver:
- Weekly updated new mover lists so you can act fast
- Custom targeting by ZIP code, property type, or demographic filters
- Low duplication rates (under 4%) to reduce wasted effort
- Data delivery in multiple formats—CSV, Excel, printed labels, and more
- A risk-free two-week trial so you can test the quality yourself
Start Building Relationships That Last
New movers represent a rare opportunity: a highly engaged, action-oriented group that’s actively seeking new services. If you can meet them at the door literally or figuratively, you have the power to create brand loyalty that lasts for years.
Don’t wait until your competitors get there first. Let HMS help you identify, reach, and win over new movers with the most accurate and up-to-date mailing list service.
