A recent post in Printing Impressions Magazine (you should checkout their podcast), Summer Gould is making some well articulated predictions for the future of Direct Mail Marketing.
What’s Ahead for Direct Marketers ?
According to Summer, Direct Mail is not only still alive and kicking as a form of creative, dynamic marketing medium but is on steroids when combined with modern technology helping deliver effective, engaging marketing.
Marketers who harness modern tech stacks such as AI, and good old omnichannel strategies, along with sustainability while maintaining a personal touch will succeed in 2025. Now more than ever, it’s about making meaningful connections that are tailored, timely, and impactful.
Key Points Shaping Direct Mail’s Future
The article focuses on 5 key points that will shape the future of Direct Mail in 2025:
- Hyper-Personalization
- Omnichannel
- Sustainability
- Interactive Mail Piece Design
- Response Options & Digital Integration
Why Omnichannel ?
Omnichannel has always been a staple of marketing because it asserted that you should meet your prospective customer anywhere they are at. Whether they are more of a “newspaper reader” or a “social media junkie” – it’s up to you to make sure your message meets them where they’re at. How do you do that? In the days of Social Media many advertisers over reached and just like in the over-hyped days of Search Advertising they are inundating their audience with too many messages to the point of alienating them. This bodes well for Direct Mail which has already seen a revival during COVID era, as overcrowded Email Inboxes in contrast to empty Physical Mailbox made it cost effective and eye-ball catching medium. This is repeating now as Social Media is becoming overloaded with influencers selling products instead of generating content and this leads up to the near future where credible, tangible Direct Mail in conjunction with digital channels like PPC (Pay-Per-Click) Ads and Social Media Ads & Influencers can work in tandem and reinforce your brand’s message.
That said – if you are just starting a business or running a small, budget limited business – you should seriously consider starting with Direct Mail in a DYI fashion – design your own letter or postcard, in some cases (letter/flyer) even print them at home, contract a mailing list provider like Homeowners Marketing Services and have them provide you with stickers you can slap on your mail piece and send it – all for tiny budgets that compete very well with overpriced digital advertising.
PS – If you’re new to the term Omnichannel Marketing, here’s a great article explaining what it means.
Why Personalization ?
According to Summer, in 2025, personalization will go far beyond using a customer’s name in a mail piece. You should be creating offers based on a consumer’s past purchases, browsing habits, and real-time data.
Well nothing could ring a better endorsement for our Mailing Lists like this prediction, because by using our hyper-targeted lists, you are guaranteed to reach the right audience at the right time – for example – New Homeowners.
Think about all the purchases New Homeowners have to make in the first few months of moving to a new house.
Think of all the new stores, eateries, doctor’s offices, family locations and after school activities a New Homeowner / family must find when they relocate their life more than 25 miles away from their previous location, which accounts for over 65% of New Homeowners as they move into their new property.
Using our lists gives you high probability of being the first to reach their mailbox if you send your mail piece as soon as our list is delivered to you as our production is refreshed daily with new leads and their personalized details are verified and very high standards of data hygiene are applied.
Modernize Your Direct Mail Piece
Direct mail is becoming smarter, and 2025 will see an increase in tech-embedded mailers. From NFC (Near Field Communication) chips and interactive elements to direct mail pieces with AR, mail will become more than just paper, it will be an interactive experience.
Why Mailing Lists ?
In summary the future of Direct Mail is looking bright after years of being considered as the “old relative” of Digital Marketing. The overuse of Digital Ads and Social Media marketing blitz have made Direct Mail seem credible, tangible, safe, personal and friendly in the era of digital inundation.
The ever rising cost of big tech’s products (like Facebook or Google Campaigns) have further helped new and small business owners think twice before spending a dollar and Direct Mail allows them to take little bites at DYI (Do It Yourself) campaigns, pay as you go and not have to commit to budgets like $2,000/mo (almost the starting point these days for a quality digital campaign in competitive verticals).
Why Homeowners Marketing Services?
Read Summer’s article and then if you’re left with any open questions or need for more information – our small but very experienced team, that have served over 50,000 businesses in its over 60 years of existence – is there for you and only an email or a call away. You can even choose to give it a whirl and take a free test of our time-proven Mailing Lists (scroll down to the Free Test button).
May the year 2025 bring your business growth and success – and we’re here to help you make it happen.