Marketing is at the core of any brand’s promotion. Whether you are launching a new product or improving your service
According to a recent report by Lob, a leading Direct Mail Automation company, Direct Mail Marketing in 2024 is alive
A recent post in Printing Impressions Magazine (you should checkout their podcast), Summer Gould is making some well articulated predictions
Direct Mail Alert Magazine, in a recent article, touts the magical powers embodied by Direct Mail Marketing that are unique
Direct Mail Sees Resurgence With Digital Brands Going “Analog” … A recent article published in ModernRetail online magazine , covers
A recent article in the Mailing Systems Magazine, an industry leading magazine covering technology and solutions for print and mail
Direct Mail Claiming Its Place Alongside Digital Platforms A recent article on DigiDay Magazine makes a clear argument for why
In a post dated 10/3/2023 Google is making a big change in how it addresses Email Marketing. Gmail will now
New Survey Reveals Direct Mail and Mailing Lists Insights A study conducted by Lob, a market leader in automation of
How Direct Mail Campaigns Are Won Direct mail is an effective marketing tool to increase customer engagement, build brand recognition,
Offline vs. Online Digital marketing has become increasingly popular among businesses to reach their target audiences. However, it is important
Marketing via social media and other digital channels can appear to be a chaotic environment of countless businesses vying to
What Is Direct Mail Marketing Direct Mail Marketing is a strategy used by marketers to engage prospects and customers’ offline
COVID-19 has been hard on most small businesses, as on big ones. It forced many to be resourceful and find
You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a
Why Direct Mail during COVID-19 ? I can sum it up into 3 words: because it works, but really there
Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that
More than any other marketing medium, direct mail gets a bad rap. For years, we’ve heard and read statements like
Every day we talk to business owners, across the country, and hear the same story in different versions. They all
… and its top 5 benefits Direct mail marketing is one of the available vehicles of the Direct Marketing discipline.
Spending habits – You should care The past few years have seen a dramatic rise in home buying and new
Here at Homeowners Marketing Services we’ve been telling businesses big and small that new movers and new homeowners make great
The below article by Postcard Mania lists 10 principals that can make any mail piece an effective, helping improve your
Over 35 million Americans move each year using everything from professional movers to old station wagons. Land of the Free,
While many landscaping companies get the majority of their new business from word of mouth, this doesn’t mean that you
Online for the price of Online In the age of Digital Marketing, how can you turn our affordable Mailing Lists
Direct Mail Who? From time to time we get a sneer when we bring up the idea of Direct Mail
Direct Mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers
Take a minute to think about your marketing strategy and your marketing mix. Is it working for you as well
Direct Mail proven again as a safe and effective marketing vehicle. It respects the audience as it presents a subtle
Do you want to sell more products or provide more services to New Homeowners and New Movers? You’ve come to
New homeowners offer a great source of remodeling leads During the boom, Sherman Webb was busy remodeling hotels. Once everything
Using opt-in e-mail can be a great way to generate leads and sales. But so can regular snail mail. Here’s
Will Social media replace Direct Mail? Consumers have gotten savvier about finding good bargains, so businesses have to work harder
Why Direct vs. Other Media Direct Mail touches people every day. Many people look forward to receiving their daily mail.
25% of New Homeowners Remodel Kitchens and Baths. Fact! Buyers of old homes will remodel the kitchen and bath more
Homeowners Marketing Services will supply you with 100% of the new homeowners in your area, days after closing escrow on
Our fast weekly new homeowner mailing list allows you to: Welcome New Homeowners to the neighborhood and introduce your products
Our mission is simple; to provide our clients with the right tools to help grow their businesses. Help us help
Most marketing Companies don’t understand the meaning of “FRESH” when it comes to new homeowners lists. Companies claim that they
The article below demonstrates why more marketing campaigns turn to Direct Mail, a proven and effective “unfiltered” channel. A new
At least one big-name data broker thinks I’m an Asian who owns a cat and a boat and loves to
In the age of Internet and Social Media, novice marketers easily get confused thinking everything must go digital. Actually the
Hubspot, the Inbound Marketing industry leader, has recently released these statistics.Reviewing their highlights helps clarify the outbound (actively seeking customers)
What to Know and What to Expect You Will Learn about the critical first steps to starting a successful marketing
In any form of mail marketing, the central piece of your advertising is your mail piece. It tells the recipient
In an industry that continually is looking for the next technological advancement to engage consumers, it’s still traditional direct mail
A successful business is one that has a marketing plan that works. Contrary to popular opinion, the successful marketing plan
Does Direct Mail Marketing Work? The dawn of the internet has introduced many great, innovative ways of reaching new customers
CEDIA 2014 is an amazing show. It is exciting to witness new technologies roll out, benefiting consumers who can automate
A recently published article in the Huffington Post claims that despite the prevalence of email and digital marketing and the
If your business is sending out flyers, postcards or letters to targeted lists such as our New Homeowners list, it
Snail mail gets a digital upgrade. In hopes of making snail mail more convenient, the U.S. Postal Service will begin
Epsilon, a data firm, recently released the results of the 2015 New Mover Report, which looks at consumers’ reasons for
If you’re an insurance agent, selling quality insurance products to homeowners, movers and renters – you must be asking yourself
Did you need that one little nudge to make up your mind and start mailing New Homeowners so your business
A recent study done by Alignable – a small business social network, shows which companies, service providers and ultimately, products,
In the annual report Out of Reach, released by the National Low Income Housing Coalition, an alarm is raised about
These data should definitely grab the attention of brands and marketers everywhere, as it seems the profile of home buyer
Direct Mail – Do You Remember? Think about the last time you went to the mailbox and pulled out a
Millennials & Mailboxes… Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not
If you’ve been reading our blog for a while, you probably know that the two most important aspects of a
Don’t want your direct mail to end up in the trash with the rest of the unread mail? These 10
A decade after the onset of the Great Recession, the national housing market is finally returning to normal. With incomes
When marketing to New Homeowners, we take care of the list for you. You don’t have to worry about the
Four or five times a year, we get calls from entrepreneurs, inventors mainly, looking for marketing help. As far as
Cash sales are one the rise in the competitive housing market, significantly above historic levels, according to Freddie Mac’s monthly
Direct Mail Works … For YOU! According to the USPS (United States Postal Service), back in 2006 over 213 billion
What does Direct Mail have to do with moving? According to a study published by Epsilon in 2016, about 12%
