Online for the price of Online
In the age of Digital Marketing, how can you turn our affordable Mailing Lists into an effective online campaign as well as an offline one?
Every business is always looking to grow and find new customers. Your business is no exception. The answer is simple – Marketing Marketing Marketing.
You have to tell your story, such that people out there get to know you and the products and services you provide, in a way that makes you a unique proposition for them.
Now the question becomes; how can you take a New Homeowner Mailing List, or a New Business Mailing List and turn them not only into an effective mail piece which you can design, print and mail all by yourself for petty cash, but also have it leave a “digital mark” on the recipient ?
The Answer – Informed Delivery.
What is Informed Delivery?
Informed Delivery is a free and optional notification feature that gives residential consumers the ability to digitally preview their letter-sized mail and manage their packages scheduled to arrive soon. Informed Delivery benefits the entire household by allowing users to view what is coming to their mailbox whenever, wherever – even while traveling – on a computer, tablet, or mobile device.
Where is Informed Delivery offered?
Informed Delivery is now available to eligible residential consumers in the majority of Zip Code locations across the country.
Anyone can register for the service, free of charge, by signing up at informeddelivery.USPS.com , provided their zip code is is eligible for the feature, of course.
In fact, on February 2019, there were more than 15.5 million registered subscribers, representing an average of more than 9.9% of national deliveries across the United States, and subscribers are being added at a rate of more than 166,000 each week.
How does Informed Delivery work?
The United States Postal Service (USPS) digitally images the front of letter-sized mail that runs through our automated mail sorting equipment. USPS is now using those images to provide digital notifications to users in advance of the delivery of physical mail.
Now, if you consider the fact that postcards or other forms of “non-enveloped” mail pieces are fully exposed – you actually get the gold mine this free tool provides to businesses – it creates a FULLY DIGITAL COPY of their campaign, DELIVERED FREE OF CHARGE.
In other words – if you send a nice, personalized postcard to a new homeowner, offering them your product or service, they will also get a copy of that exact offer, to their phone and/or email, without you spending a dime of your money.
But What If the Mail Piece is Enveloped?
For businesses who are more sophisticated in their technical abilities, Informed Delivery even allows you to load their system with a colorful image that would replace the mail piece scanned image, such that you have FULL CONTROL over the image your prospect will see on their smartphone and in their email inboxes.
And may I remind you – THIS IS ALL FREE!
Sounds Too Good To Be True. Anyone Really Using It?
YES.
Through the end of January 2019, there have been 8,517 Informed Delivery campaigns conducted by 1,589 brands.
Do you think big brands would consider it if they hadn’t thought this would be valuable in bringing them new customers?
Exactly! So if they think it’s worth it – SO SHOULD YOUR BUSINESS.
Also consider that as mentioned above, at the time of writing this article, there should be upwards of 18 Million American consumers (some are business owners) taking advantage of this tool and thus becoming your target market for creating these free, no hassle, no work online campaigns.
Sounds Great. How Do I Get In On This?
Simple. Call us today or email us and let us know what services or products your business provides, and who is your ideal customer.
Let our marketing experts help you tailor a Mailing List that is best suit for your needs and meets your budget (reminder – our verified leads come as low as $100/mo… hello….)
Then all you have to do is design and print your own letter, flyer, postcard – a mail piece that shortly presents who you are, your unique offer and you can even print it on your home printer.
You can even personalize your offer (that is fancy word for having it read like it’s a personal letter to each and every recipient, addressing them personally, with their name and title), you can read more about it here. It’s easy to personalize a mail piece.
Then all you have to do, is receive our fresh new leads, once a week either electronically or on a mailing label, which you can stick on your envelope or postcard and send it away as quickly as possible (before the competition sends them an offer, if you know what I mean).
Now every lead that we have provided you, can get your mailed offer on their smart phone and email inbox – and as time goes by and more and more people register to the service, you are just increasing the value of your initial investment ($100 a month… hello… bargain….)
Summary
You don’t have to spend big money to advertise your business.
Advertising on Google and Facebook or Instagram is GREAT. But it also requires two things most businesses don’t have a lot of :
- Money
- Time
This solution takes 1 hour a week (print, stick label & stamp, mail) and very little capital ($100 a month, I’m getting blue in the face here… hello…) and you will start getting calls from people who are not yet customers and didn’t even know about your business.
Can you beat that?
Exactly. Contact us and you can even get started for free.