Direct Mail Sees Resurgence With Digital Brands Going “Analog” …
A recent article published in ModernRetail online magazine , covers brands whose e-commerce business led them to focus on digital advertising mainly or only, and are making a change in their Marketing Mix, going back to using good old, tested and proven Direct Mail.
Direct Mail Marketing is making a comeback among e-commerce brands as an alternative to expensive digital advertising. Bespoke Post and Blume are among the companies experimenting with physical mailings, including catalogs and postcards. Benefits include higher average order values and increased customer engagement compared to digital ads.
While some initial attempts were unsuccessful, brands are finding success by carefully targeting specific demographics and offering relevant incentives. Direct mail is seen as a valuable tool for both acquiring new customers and increasing sales for established brands.
Major Points Made By The Article
- Direct mail is becoming popular again:
Brands are turning to physical mailings to avoid high digital ad costs and diminishing returns. - Direct mail offers better ROI:
Studies suggest direct mail has the best ROI of any marketing channel. - Precision targeting is crucial:
Successful direct mail campaigns require careful targeting of specific demographics and interests. - Incentives boost engagement:
Offering discounts and samples entices customers and increases engagement. - Direct mail provides unique brand exposure:
Mailings offer more real estate for showcasing brand identity and product offerings compared to digital platforms.
Should My Business Use Direct Mail ?
The answer is … “depends”.
Direct Mail still does wonders and yields above-industry-rate ROI for many types of businesses like water systems, general contractors, insurance and other verticals.
The success varies by the audience targeted. If you map your ideal customer correctly and match it to a list that overlaps that customer base and appeal to them at the right time in life, when they are more likely to make a purchase – you can become like some of our customers, whose marketing costs are drowned in profits because the rate of prospects becoming customers far exceeds their wildest dreams.
How you can tell if Direct Mail fits your marketing mix and what audience fits your industry ? Simple, give us a call or contact us for a quick chat and let our list expert share with you insights and experience of over 50 years in business.
After all, if we’re in business since 1967 and have served over 60,000 businesses – it must be because we are doing something right.
Why not let us see if this experience can work to your advantage and help grow your sales at a minimum cost, sometimes a fraction of what you spend on social media and pay per click?
TRY US – ITS FREE TO TRY.